Senior UX / UI Designer
Aligning User Needs with Business Goals | User Research • Design Systems • CRO & A/B Testing
Aligning User Needs with Business Goals | User Research • Design Systems • CRO & A/B Testing
I have been working as a UX/UI Designer and Front-end Developer for over 15+ years, across a broad range of industries. I have worked on projects with a focus on eCommerce for Nuffield Health, The Travel Corporation (TTC), Howdens, Iglu Cruise, Robert Dyas (which is part of the Theo Paphitis Retail Group), Monopoly Events, Domestic & General, SKY, Nissan, Celgene and Raindance, to name a few…
Have experience working on the full design life cycle, including research, user flows, wireframing, creating and user testing effective prototypes and UI Design concepts. I have worked on websites, products and online apps for mobile, tablet and desktop platforms for B2C / B2B projects.
I have experience with Conversion rate optimisation (CRO) techniques and associated analytics platforms to inform the design.